What is a GEO agency, in short? A GEO agency helps brands get cited as a source and recommended in the answers of generative AI platforms such as ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Claude and Microsoft Copilot. Ad Maxima combines the SEO experience it has gained since 2012 with GEO (Generative Engine Optimization), AI SEO and LLM optimisation.
- Platforms covered: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot
- Service model: One-off AI Visibility Audit and monthly GEO management (Starter, Growth, Enterprise)
- Measurement: AI Visibility Score, number of citations, Share of AI Voice and competitor comparison
- Time to results: First signals usually in 4–8 weeks, measurable results in 3–6 months
Last updated: 4 November 2026 · Prepared by: Ad Maxima SEO and GEO Team
What Is GEO? Everything About Generative Engine Optimization
Digital marketing is undergoing a major transformation. Users no longer just search on Google; they ask questions on AI-powered platforms such as ChatGPT, Gemini, Perplexity and Claude and rely directly on the answers these platforms give. This is where GEO (Generative Engine Optimization) comes in.
Generative Engine Optimization (GEO) is a next-generation optimisation discipline that makes your brand and content stand out in search engines and answer systems based on AI language models. While traditional SEO gets you into Google’s list of blue links, a GEO service positions you as the source that AI directly recommends, quotes and references.
With our GEO agency service at Ad Maxima, we prepare your brand for this new visibility environment and position it as a trusted authority on AI platforms.
What Is the Difference Between GEO and Traditional SEO?
Traditional SEO aims to rank high on classic search engines such as Google or Yandex. Ranking factors are based on elements such as the number of backlinks, page speed, keyword density and technical compliance.
A GEO service focuses on a very different goal: getting AI models to choose your content as a source when generating an answer to a question. The decisive factors in this process are:
- Semantic richness of content: AI models prefer in-depth, contextual and trustworthy content.
- E-E-A-T signals: Experience, expertise, authoritativeness and trustworthiness are the cornerstones of GEO.
- Quotability: Your content needs clear, concise sections that can be quoted directly.
- Structured data (Schema): FAQ, HowTo and Service schemas make it easier for AI engines to understand your content.
- Brand presence and citations: Mentions of your brand in trusted sources across the web help AI models recognise you.
| Criterion | Traditional SEO | GEO |
|---|---|---|
| Goal | Ranking high in search results | Being cited and recommended as a source in AI answers |
| Platforms | Google, Yandex, Bing | ChatGPT, Gemini, Google AI Overviews, Perplexity, Claude, Copilot |
| Success metric | Rankings, organic traffic, click-through rate | AI visibility score, number of citations, Share of AI Voice |
| Key signals | Backlinks, page speed, keywords, technical compliance | Semantic depth, E-E-A-T, structured data, brand citations across the web |
| Content format | Keyword-focused pages | Clear definitions, Q&A blocks, tables and sourced data |
📅 Yılından bu yana SEO ve dijital pazarlama deneyimi: GEO çalışmalarımızın temeli
🤖 Platformda düzenli takip: ChatGPT, Gemini, Perplexity, Claude ve Copilot
🔍 Enterprise pakette izlenen satın alma odaklı yapay zeka sorgusu
📈 Princeton GEO araştırmasına göre kaynak, alıntı ve istatistikle zenginleştirilen içeriklerde ulaşılabilen AI görünürlük artışı (üst sınır)
Why Do You Need GEO Now?
AI-powered search experiences are no longer a marginal use case; they have become a channel hundreds of millions of people use to research information and products. Some key data:
- The GEO: Generative Engine Optimization study by Princeton University and partners (KDD 2024) showed that adding sources, quotations and statistics to content can increase visibility in generative engine answers by up to 40%.
- ChatGPT reached 900 million weekly active users as of February 2026 (TechCrunch).
- According to Google CEO Sundar Pichai at Google I/O 2026, AI Overviews reaches more than 2.5 billion users a month, and AI Mode, Google’s conversational search mode, passed 1 billion monthly users in its first year.
- When an AI summary appears at the top of the results page, some users get the answer without clicking on any site; so being cited as a source in the answer is becoming as important as ranking.
In this landscape, brands that don’t do Generative Engine Optimization are ignored when potential customers ask AI questions. If your competitor’s name appears in the AI’s answer while your brand stays silent, that’s not just lost visibility; it’s lost revenue.
With the Ad Maxima GEO service, we bring your brand into these answers and position it as a trusted, preferred source on AI platforms.
What Does Our GEO Service Cover?
Ad Maxima’s GEO agency service package manages your brand’s visibility on AI platforms end to end. Our service process covers:
Semantic Content Optimisation
We restructure your content so AI models find it suitable to quote, increase its semantic richness and create sections that match your target audience's queries exactly.
Structured Data and Schema Integration
We integrate FAQPage, HowTo, Service and Organization schemas into your site. This structured data helps both Google AI Overviews and other AI platforms interpret your content correctly.
Building Authority and Trust (E-E-A-T)
We make sure your brand is mentioned correctly in trusted third-party sources, industry sites and news platforms. AI models recognise and rank brands by scanning the citation network across the web.
Technical Optimisation for AI Crawlers
GEO doesn't work if AI bots can't reach your content. With robots.txt and llms.txt adjustments, crawl access control, speed and clean code, we make your site fully readable for ChatGPT, Gemini and Perplexity crawlers.
AI-Driven Content Strategy
We analyse which questions are asked on AI platforms and which content competitors are cited for, and produce a content gap report. Based on this, every month we plan and produce original, data-based content with a Q&A structure that AI can cite as a source.
How Does GEO Work? The First 90 Days
| Period | Work done | Output |
|---|---|---|
| Month 1 | AI Visibility Audit, building the query set, competitor and source analysis, robots.txt and AI crawler access check, schema audit | Baseline AI Visibility Score and prioritised roadmap |
| Month 2 | Q&A structure, clear definitions, tables and sourced data on priority pages; missing schema markup; new content plan | Optimised pages and content calendar |
| Month 3 | Publishing new content, work on brand mentions in third-party sources, repeating measurement | Change in score, competitor comparison and next-period plan |
AI Crawlers: Which Bots Should You Allow?
AI platforms read your site with their own crawlers. If these bots are blocked in your robots.txt file, your content can’t be used as a source in answers.
| Platform | Crawler (user-agent) | Note |
|---|---|---|
| ChatGPT search | OAI-SearchBot, ChatGPT-User | Used in ChatGPT’s search results and for reading pages at the user’s request. |
| OpenAI model training | GPTBot | For model training; blocking it doesn’t directly affect search visibility. |
| Google AI Overviews and AI Mode | Googlebot | Fed by Google’s normal index; there is no separate bot. |
| Gemini (model use) | Google-Extended | Controls use of content in Gemini models; doesn’t affect Google search rankings. |
| Perplexity | PerplexityBot | Required to be cited as a source in Perplexity answers. |
| Claude | ClaudeBot, Claude-SearchBot | Anthropic’s training and search crawlers. |
| Microsoft Copilot | Bingbot | Copilot answers are based on the Bing index. |
What Determines GEO Service Prices?
GEO prices vary by the number of queries tracked, the number of platforms and competitors, monthly content production volume and the scope of technical implementation. According to 2026 prices published by agencies in the Turkish market, one-off GEO audits cost roughly 12,000–40,000 TL and monthly GEO management roughly 20,000–60,000 TL (sources: Vayes, Next GEO Agency). At Ad Maxima, the Starter, Growth and Enterprise packages are priced according to your brand’s situation after a free preliminary analysis.
What We Don’t Promise in GEO
- Guaranteed placement: AI answers vary by user, location and time; no agency can guarantee appearing in a specific answer. We measure and report changes in your visibility rate.
- Shortcuts: We don’t use hidden text, fake reviews or bulk link schemes aimed at misleading AI; these harm the brand in the long run.
- GEO without SEO: Since platforms such as Google AI Overviews and Copilot are fed by the classic search index, we don’t recommend a GEO plan that skips the SEO foundation.
Why Choose Ad Maxima as Your GEO Agency?
Working with hundreds of brands since 2012, Ad Maxima is one of the few agencies that combine traditional SEO know-how with GEO service expertise. What sets us apart:
- 14 years of digital marketing experience: The capacity to run content strategy, technical SEO and brand management together
- Data-driven approach: Results measured with AI visibility tracking tools, not intuitive guesses
- Turkish and English content production: GEO optimisation in both local and international markets
- Integrated service: Web design, SEO, GEO and digital advertising under one roof; strategies reinforce each other
- Transparent reporting: Every month we clearly report how much visibility you have gained on each platform
AI Visibility Audit
It’s impossible to build a GEO strategy without knowing where your brand currently stands on AI platforms. In Ad Maxima’s AI Visibility Audit process, we systematically test your brand on ChatGPT, Gemini, Claude, Perplexity and Copilot and produce a clear visibility picture.
Our audit process covers the following steps:
- Building the query set: We identify the branded and unbranded queries your target audience might actually ask — from direct questions like “Is [your brand name] reliable?” to unbranded, intent-driven queries like “What is the best solution for [your industry]?”
- Multi-platform scanning: We test the query set one by one on five major AI platforms (ChatGPT, Gemini, Claude, Perplexity, Copilot) and record whether your brand appears in the answers, in what context it is mentioned and which sources are cited.
- Visibility scoring: We score whether your brand appears for each query, its recommendation position and the tone of the answer (positive/neutral/negative) to produce a measurable “AI Visibility Score”.
- Competitor benchmarking: We analyse how often and how your direct competitors stand out for the same query set and quantify the visibility gap between you with concrete data.
- Source and citation analysis: We identify which web sources AI models reference when recommending you (or your competitors) — this shows on which sites and in which content types you need to gain presence.
- Gap analysis and roadmap: We report the query clusters where you aren’t visible, missing structured data points and content gaps, and present a prioritised action plan.
The audit report we deliver includes: your current AI Visibility Score, a breakdown by platform (e.g. 34% on ChatGPT, 21% on Gemini), a competitor comparison table, a list of the most-cited sources and a 90-day improvement roadmap.
The audit isn’t a one-off snapshot; it is repeated monthly so you can see the impact of the work, and changes in your score are reported regularly.
Frequently Asked Questions
How long does a GEO service take, and when are results seen?
GEO work usually starts delivering measurable results within 3–6 months. AI models’ content indexing cycles differ from traditional SEO; however, with the right content and structured data optimisation, the first visibility signals can appear within 4–8 weeks.
Do GEO and SEO need to be run together?
Yes. GEO and SEO are not rivals but complements. Google is still the world’s largest search engine, so the most effective strategy is to develop AI visibility in parallel without neglecting classic SEO. Ad Maxima manages both disciplines in an integrated way.
Which AI platforms does it cover?
Our service covers all major generative AI platforms, primarily ChatGPT (OpenAI), Google Gemini, Google AI Overviews, Perplexity AI, Claude (Anthropic) and Microsoft Copilot. A cross-platform visibility strategy ensures the continuity of your brand positioning.
Do I need to completely rebuild my website for GEO?
No. GEO optimisation can be carried out on your existing site. Content updates, adding schema markup and semantic structure edits are mostly done on the current platform. We provide technical infrastructure recommendations if needed.
What does a GEO agency do?
A GEO agency measures your brand’s current visibility on AI platforms, analyses which queries competitors are recommended for and from which sources, and then optimises content, structured data (schema), technical access and brand citations across the web so you are cited as a source on platforms such as ChatGPT, Gemini and Perplexity. It reports results with a monthly AI Visibility Score.
How does my brand get recommended on ChatGPT?
ChatGPT and similar models prefer sources that give the clearest and most trustworthy answer to the question asked. To achieve this, your site should have sections that answer questions directly, sourced data and correct schema markup, and your brand should be mentioned in trusted third-party sources such as industry sites, news platforms and comparison lists. Crawlers such as OAI-SearchBot and GPTBot also need to be able to access your site.
What is llms.txt, and is it necessary for GEO?
llms.txt is a text file added to your site’s root directory that summarises your site’s most important pages for AI systems. It is not yet a standard officially supported by all platforms; however, since it is low-cost, we implement it as part of our GEO technical optimisations. What really matters is allowing AI crawlers access via robots.txt and the quality of your content.
How do you appear in Google AI Overviews?
Google AI Overviews is largely fed by pages that Google has indexed and that rank highly. So a strong SEO foundation, short paragraphs that answer the question directly, tables, FAQ and Service schemas and E-E-A-T signals need to work together. That’s why Ad Maxima runs SEO and GEO under a single strategy.
How is the cost of a GEO service determined?
Pricing is customised according to your brand’s current visibility, the number of target platforms, content production volume and reporting scope. Contact us for a free preliminary analysis.
How much do GEO services cost?
According to prices published by agencies in Türkiye as of 2026, one-off GEO audits cost roughly 12,000–40,000 TL and monthly GEO management roughly 20,000–60,000 TL. The price depends on the number of queries, platforms and competitors tracked and content production volume. Ad Maxima packages are priced after a free preliminary analysis.
Can placement in AI answers be guaranteed in GEO?
No. Since AI answers vary by user, location and time, appearing in a specific answer can’t be guaranteed. The right approach is to regularly measure the rate at which the brand appears for a fixed query set and increase that rate.
Which AI crawlers should I allow?
For search visibility, OAI-SearchBot and ChatGPT-User (ChatGPT), PerplexityBot (Perplexity), Claude-SearchBot (Claude), Googlebot (Google AI Overviews) and Bingbot (Copilot) should not be blocked in robots.txt. GPTBot and Google-Extended control the use of content for model training and in Gemini; whether to allow them depends on your brand policy.
Last updated: 04.11.2026